Job Title
Marketing & Outreach Manager
12hrs/week
$20/hr
This is a part-time, hourly, position requiring 20 hours/week.
Organization
Founded in 1980, the Neighborhood Parents Network of Chicago, (NPN),
is a 501(c)(3) non-profit organization. Our mission is to connect a diverse community of families with the support and resources designed to solve the challenges of parenting in Chicago. NPN helps parents research schools, navigate developmental differences, and get parent-to-parent advice. Learn more at npnparents.org.
NPN is proud to be an inclusive organization and welcomes families of all cultures and backgrounds, regardless of gender, gender identity, race, ethnic origin, national origin, religion, sexual orientation, age, or ability.
Job Purpose
Come join a supportive, hard-working team dedicated to bringing resources to their fellow parents in Chicago. The marketing and outreach manager is responsible for planning and executing NPN’s marketing and communications, PR, social media, and outreach. The person in this role is also responsible for meeting NPN’s registration and attendance goals for our in-person and virtual events. We seek a strong self-starter to join our dynamic team!
Desired Qualifications
Not all applicants will have skills that match this job description exactly. NPN values diverse experiences and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to apply. We are always looking for people who will bring something new to the table!
Organized, able to work both independently and as part of a team, and familiar with the needs of new and experienced parents
Familiar with the needs of parents of children with developmental differences
Bilingual (Spanish/English)
Internally motivated to build relationships with and celebrate all types of Chicago families including but not limited to families with one parent, families of children with developmental differences, new parents, experienced parents, LGBTQIA+ parents and children, and families across all income brackets, races, and religions.
Job Duties and Responsibilities
Outreach & Marketing
Work with NPN’s Executive Director and NPN Writer to develop robust content marketing plan across email and social media
Manage the communication calendar, working closely with NPN’s Director of Advertising, NPN’s Executive Director, and NPN Writer
Working closely with the Executive Director, develop and execute a marketing plan for NPN’s largest events and programs including the Preschool & Elementary School Fair, Developmental Differences Parent Fest, and Summer Camp Fair
Assist in developing a style guide and templates for NPN graphics, social media images, and house ads
Social Media Strategy and Execution
Execute NPN’s social media strategy across platforms (Facebook, Instagram). This includes designing assets, posting, and more.
Build relationships with individuals, organizations, businesses and brands through social media channels. This includes liking, sharing, and commenting on posts, introducing NPN via private message, proposing cross-promotional partnerships, and more
Working closely with NPN’s Director of Advertising and NPN Executive Director, ensure paid advertisements and sponsor placements are posted appropriately
Email Communication
Write and send the NPN Trending email on the first of each month, highlighting what’s new or upcoming at NPN
Monitor the event calendar and promote NPN events accordingly. This includes monitoring the registration list of all virtual and in-person events and, in collaboration with NPN Executive Director, executing additional outreach efforts via email and social media if needed to reach event capacity
Working closely with NPN’s Director of Advertising and NPN Executive Director, ensure the advertisements and sponsor placements in each email are correct
Ensure that the NPN Writer has the NPN-specific information needed to include in The Weekly newsletter each week
Other
Monitor work for quality control requirements and performance metrics
Manage appropriate technology functions in collaboration with NPN technology team
Actively participate in staff meetings and regular check-in meetings with Executive Director
Solicit auction items for NPN’s annual online auction
Schedule primary work hours during normal business hours
Required Qualifications
Excellent writing skills and interpersonal skills.
Strong social media image design skills (Canva preferred) and strong knowledge of social media algorithms, or the willingness and ability to learn.
Must enjoy using social media and have a proven history of embracing social media personally.
Bachelor's Degree preferred.
Ability to work special events on evenings and weekends approximately 4 times per year.
Ability to travel throughout the city of Chicago as needed.
Versatility, flexibility, and a willingness to address changing priorities with enthusiasm.
Must have own laptop to use for day-to-day work.
Knowledge, Skills, and Abilities
Microsoft Word, Excel
Google Workspace
Social media scheduling platforms (ie Later)
Canva
Campaign Monitor
Work Environment
All NPN staff work from home. We do not have an office.
Work hours are flexible. However, core work hours are 9am - 3pm Monday through Friday. We ask all staff to be available to schedule phone calls and meetings within that time frame. Most meetings and calls are scheduled in advance.
All staff occasionally need to work weekend or evening hours. All staff members are responsible for taking turns in staffing the monthly weekend NPN playdates and other evening and weekend programming.
Work Culture
We are a supportive, inclusive, hard-working team. We support each other in our work-life balance and believe in the best of each other. We are professional, enthusiastic, helpful, and hardworking. We believe in the value of NPN.
Our team works with minimal structure, prioritizing a collaborative culture where we readily assist one another. Ideal candidates will excel in a fluid, dynamic setting and value a workplace built on rapid peer support and collective problem-solving. We encourage everyone to create the processes they need to work efficiently, and we embrace the opportunity to adopt new processes across the entire team as appropriate.
Time Commitment
The marketing and outreach manager is a part-time, hourly position requiring 12 hours per week with occasional, additional weekend and evening hours planned in advance.
How to Apply
Send cover letter and resume to Executive Director, Amy Johnson at apply@npnparents.org. Enter “Marketing & Outreach Manager Application” in the subject line.