NPN Moms in Business - Get to know Caitlin

Written by: Katherine McHenry

NPN's Moms in Business brings aspiring and established mom entrepreneurs/business-owners together for networking, fun, and great resources. Katherine McHenry of Building Blocks Toy Store, our NPN Volunteer leader, aims to host monthly events at a featured mom's business.  This month's event is being held at newly opened Urbababy, a Lincoln Park community baby store, which is founded by NPN member and mom Marti Goyal.  For the fun part, Head2Toe will be pampering the moms all evening!

The valuable resource of the night, above and beyond networking with this amazing group, is our speaker Caitlin Murray Giles of 2 Moms Media.  She will share tips on how to build that all-important brand -- you and how to effectively use various forms of media outreach to spread the word about your business.


Get to Know Caitlin:

Tell us about you and your family: I am a mother to three little people -- Eleanor (7), Brendan (5) and Colin (2). My husband David and I are raising our brood in the Wicker Park neighborhood. I am originally from Chicago and I love living here and showing my kiddos all that the city has to offer.

What business are you in?  I wear a few different professional "hats." I am the co-founder of 2 Moms Media. My business partner Sara Fisher and I work with both national and local clients to create innovative marketing outreach programs for companies who are trying to reach moms with their products or services (so that is just a long-winded way of saying that we do "mom comm"). In my non-existent spare time, I also do some freelance writing, mostly for Chicago Parent Magazine and Savvy Source. I also blog at Wee Windy City (part of the ChicagoNow network) and A Hen and Two (now Three) Chicks.


How do you stay sane and keep everyday life in good working order? The truth is that I am not always sane and our day-to-day life isn't always in perfect order. As every mom out there knows, family and work balance is a toughie. In my more harried moments, I try to remember how lucky I am to be this busy and have so many people who want my attention. I know that there will be a time in the not-too-distant future when I will be wishing that someone wanted me to hang out in their bed and read one more bedtime story.

What 3 tips do you have for Moms in Business?

  • Work your network!  Surround yourself with other women in business. They will be your biggest supporters.
  • Keep it simple.  When it comes to your messaging -- whether it is your website, emails, or speaking engagements -- keep your thoughts clear and concise.  Think bullet points rather than soliloquies.
  • Be Generous.  Give freely of your time and resources whenever you can.  It pays to be nice to people.

What mom-moment sticks with you when you feel overwhelmed? I think my favorite moments as a mom often happen right before bedtime.  At the end of a long day, I have to remind myself not to rush through the dinner and bedtime routine (even though we are all exhausted).  I really try to relish those last few minutes of reading, singing and cuddling before the lights go out.  It is the perfect way for all of us to recharge for the next busy day.

NPN supports moms in business! Are you a mommy entrepreneur? Do you own or run a business? Are you not quite there yet, but aspire to be a mom in business? Our new NPN Moms in Business Group is for you.  Connect with other business-minded moms, share stories, get support, find new resources and network.
Posted on July 19, 2011 at 8:36 AM